All of the major IT hardware suppliers to one degree or other have adopted a consumption model, which is a fancy word for leasing. Rather than the outright purchase of hardware, customers lease it, usage is monitored, and the customer pays a monthly use fee.
Now Dell Technologies has announced it is expanding its as-a-service capabilities with Project APEX, to simplify how customers and partners access Dell technology on-demand.
APEX will cover an array of Dell products —storage, servers, networking, hyperconverged infrastructure, PCs, and broader solutions. Project APEX will unify the company’s as-a-service and cloud strategies, technology offerings, and go-to-market efforts previously sold under the On Demand monicker.