Reviewing all of the material Apple released about its iPhone 12 Pro line, it’s clear that Apple has some of the best marketing talent anywhere. But when it comes to whether enterprise IT should consider buying these phones — for those operations where BYOD hasn’t already alleviated the need to buy phones — it doesn’t make sense.
Apple’s great at making something irrelevant sound fantastic and a must-have feature. The biggest bogus claim for this year’s rollout involves greater network speeds in the form of 5G support. Others have done a wonderful job of debunking that claim. The upshot of the 5G problem is that the 5G infrastructure simply doesn’t exist yet in any meaningful way. That means the carriers can’t deliver better speeds for almost all interaction points.