Eric Matisoff
IDG Contributor Network: The importance of multitouch attribution: Why getting in the data weeds leads to better decision-making
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July 17, 2018
IDG Contributor Network: The importance of multitouch attribution: Why getting in the data weeds leads to better decision-making
Do you remember what exactly convinced you to catch Black Panther at the movies? Was it a text from a…
IDG Contributor Network: Paving a consumer’s journey: from research to retrieval, and data’s role
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June 25, 2018
IDG Contributor Network: Paving a consumer’s journey: from research to retrieval, and data’s role
Stop for a minute and think about all the different ways customers interact with your brand. They might hear about…
IDG Contributor Network: It’s time to democratize data for everyone in your marketing organization
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June 7, 2018
IDG Contributor Network: It’s time to democratize data for everyone in your marketing organization
One day, everyone will be a part-time data scientist. At least that’s the hope as data science and artificial intelligence…