BrandPost: SASE and the Peanut Butter Cup – A Fable

When asked “what is your favorite candy bar?” my response was simple: a peanut butter cup. Somehow, the combination of chocolate and peanut butter in the right proportion perfectly hits the mark.

The ubiquitous Reese’s peanut butter cup in its bright orange wrapper always catches my eye at the supermarket checkout. While I usually resist, sometimes I just can’t, and the two cups in the package provide just the medicine I need. But, when the holidays come around, See’s Candies releases its own version of the peanut butter cup using much better dark chocolate and a very good peanut butter center.

However the very best peanut butter cup I’ve ever tasted is my sister’s – and actually, it’s a chocolate peanut butter bar. Why is her confection the best? It’s not just because it’s from my sister. It’s because she selects and uses only the highest quality ingredients. Not chocolate chips from a bag, but Valrhona or Guittard or Ghirardelli or another boutique brand. And she doesn’t use supermarket peanut butter from a jar, but rather, freshly ground peanut butter from the local health food store.

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