There’s no doubt that Zoom is one of the few tech winners of the pandemic. That company is now becoming what Apple’s FaceTime should have become: A platform for personal and enterprise collaboration.

So how and why did Apple drop the (video) ball?

A lost opportunity

I can still recall that when FaceTime was first introduced and we were told Apple planned to make a standard of the tech, which would have made it available across multiple platforms. Then-CEO Steve Jobs said:

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